![]() ![]() Specifically, we plan to give advice on business strategy related to sales in the Asian region with a focus on Vietnam and in the U.S. We seek to support the business development of ELSA by using our expertise in online testing and speech recognition technology and sales network in each region. The EduLab Group focused its attention on ELSA’s speech recognition software based on deep learning technology, which helps improve speaking ability in language learning, and decided to back it with an early-stage investment. Especially in the area of language education, learners now have easier access to an environment where they can take effective lessons at reasonable prices using interactive materials, including audio and video, through an electronic device that matches their learning progress. In recent years, AI and deep learning technologies have started to be applied more actively in the field of education. Hereafter “ELSA”) that has developed ELSA, a mobile application for English learners to correct their pronunciation. Hereafter “EduLab Group”) invested 100 thousand US dollars in “ELSA, CORP.” (San Francisco, California, U.S.A. Instead of providing feedback about individual words, ELSA’s app also corrects individual sounds and gives users detailed information on how to improve their pronunciation, including “very advanced prosodic speaking features like intonation, rhythm and fluency to help them speak English more naturally, something that our competitors don’t offer,” Van added.EduLab, Inc. “The other existing voice recognition technologies available, by comparison, might understand native speakers well but have a hard time understanding non-native accented English learner communities.” “What’s unique about our AI is that we’ve collected the largest amount of accented English voice data from millions of users that we have used to train our AI model over the last few years, which gives us a higher accuracy in recognizing and understanding non-native English speakers around the world,” she said. Van said one of ELSA’s main advantages is its proprietary voice recognition AI tech. Other apps focused on English pronunciation include FluentU and Say It. ![]() ELSA was designed to give them an accessible resource to help improve their pronunciation and confidence when speaking English. “However, the majority of English learners still struggle to improve their speaking skill because other people don’t understand them or they’re afraid to speak it,” she said. In Vietnam, where Van is from, English learners spend a lot of their disposable income on online or offline English training. “This motivation drives a lot of demand for our English learner community in Vietnam, India and Brazil, especially during COVID-19 when we’ve seen enormous interest from the LatAm region as well,” Van added. In Vietnam, India and Brazil, people with higher English speaking proficiency can earn about two to three times more than their colleagues, she said. ![]() ELSA is also working with language schools in Vietnam like IMAP and Speak Up, online learning platform YOLA and corporate clients including Kimberly Clark, Intel and ATAD.ĮLSA co-founder and chief executive officer Vu Van told TechCrunch that many users want to improve their English speaking proficiency for job opportunities and to increase their earning potential. The company recently formed a partnership with IDP, one of the owners of the widely-used IELTS English language test, which now recommends ELSA to for test preparation. In addition to Latin America, ELSA will also focus on expanding in Vietnam, India and Japan, where it saw high demand last year. ![]() Gradient Ventures, Google’s AI fund, leads $7M investment in English learning app Elsa ![]()
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